Flipboard was created with the intent of being a news aggregator. You select different feeds, blogs, and sites that you like to read and they all get pulled into the app and displayed to you in a beautiful, consistent, magazine-like interface.
In the same way, you can use Flipboard as a social media aggregator to consolidate your social media feeds into one handy app and stay current with all of them at the same time. Imagine being able to like, favorite, comment, +1, fist bump, and whatever else all from one place! Efficiency!
The final objective: All news feeds, including social media feeds, combined in one app! Yes please.